I help individuals and teams use storytelling to handle change on their own terms and in their own words.
Let me show you how stories make a difference professionally and personallyStorytelling brings people together during change.
Strategic storytelling solves problems brought on by change. There’s hope in personal stories that opens doors to collaboration. I’m Cheryl, a speaker and storyteller who helps people connect to achieve a common goal. For over 25 years, my approach for people being seen and heard is through stories. Whether you lead a team facing change or you are an individual ready for your next chapter, I will help you find the story that moves you forward.
Partners who trust the power of stories
“Why is everybody talking about storytelling?”
I talk about storytelling which means sharing something true and personal that inspires others to think and to feel. We find we are more alike than unalike and that helps us achieve a common goal. It matters in boardrooms, office cubicles, and church pews. Stories exist wherever people are gathered and are willing to share.
Meet Cheryl Farrell
Before my storytelling work, I often thought, “if only you knew me” things would be different. I realized how much goes unsaid between people who work side by side every day. So I turned that insight into a process.
My trademarked methodology Pop-Up Storytelling for Organizations® helps leaders and employees engage one another by sharing personal stories in a structured way grounded in social psychology. It is a legitimate business practice, and the brain is built to retain it. Storytelling creates group connections that support team goals.
I have worked in corporate communications, including seven years as a TV spokesperson. In my eclectic communications career, I have seen how storytelling helps teams talk to each other differently.
When teams do not know each other, collaboration stalls and good work suffers.
Change is constant. Mergers, layoffs, and new leadership can leave people guarded and disconnected, and traditional programs do not always reach them. Why wait for a crisis to learn who you are working with? Through a strategic storytelling process, I help leaders and employees engage one another, build trust, and move forward together to get the job done.
Let’s Work Together
Every team engagement is built around people and goals. Whether you lead an organization through change or you are ready to write your own next chapter, let’s work together.
The Experience
The Storytelling Interactive Experience is a keynote and customized workshop for leaders and teams. Together we use personal storytelling to strengthen trust, improve retention, and build community across every level of your organization, especially during times of change.
The Intensive
The One-Day Storytelling Intensive is a hands-on session for a specific team or group. A Pop-Up coach guides participants as they write and share personal stories in a supportive, staged setting, with success metrics built into the work.
Coaching
The Storytelling Coaching Experience is one-on-one work for individuals who feel stuck or facing change. Together we develop a personal story so you can enter any room knowing your worth.
Featured Stories & Essays
Cheryl is a writer for the online magazine Insidewink.com. Since 2020, she has contributed monthly essays to the social and personal good platform.
Where Did You Find The Courage To …?
Dare to Dream – Not Just a Cliche
Storytelling Nourishes Relationships
A Break In The Pattern
The Time It Takes: Black Hair Loss
As An Aside: Your Stage Play
Your story is strategic. Let’s use it to move your people, and you, forward.
Whether you lead a team or ready for your own next chapter, I can help uncover stories to meet your goals.